Lori Greiner

Queen of QVC, Prolific Inventor, Shark Tank Investor

Consumer product invention & designRetail merchandising & channel strategyDirect-to-consumer & TV commerce (QVC/HSN)Product packaging, presentation & rapid prototypingPitching, dealmaking & negotiationEarly-stage investing & post-deal scaling
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About Lori Greiner

Lori Greiner - Biography

Lori Greiner is a renowned inventor, entrepreneur, and television personality who turned a single jewelry organizer invention into a multi-million-dollar empire on QVC, creating over 1,000 products and holding 120 U.S. and international patents. She joined ABC's Shark Tank in 2012 as a 'Shark' investor, leveraging her expertise to mentor entrepreneurs with a 90% success rate on new product launches.

Lori Greiner was born and raised in Chicago, Illinois, developing an early interest in business by making and selling jewelry as a college student. She graduated from Loyola University Chicago with a bachelor's degree in communications, initially working as a writer and producer for television shows while selling costume jewelry on the side and freelancing at the Chicago Tribune. Her entrepreneurial breakthrough came in 1996 when she invented a plastic jewelry organizer out of personal necessity, investing her life savings of $300,000 to prototype, patent, and pitch it on QVC after initial rejections. The jewelry organizer sold thousands in minutes on QVC starting in 1998, launching her career and spawning her company For Your Ease Only, which expanded into home organization, kitchen gadgets, beauty tools, and more. Greiner became a QVC staple, known as the 'Queen of QVC,' hosting her own show and generating hundreds of millions in sales with over 600–1,000 inventions across her businesses, including a patent and licensing firm. In 2012, Greiner joined Shark Tank as a recurring investor, applying her retail expertise to pitches and achieving high success rates with investments like Scrub Daddy sponges. She has authored books on entrepreneurship, spoken on innovation for groups like the U.S. Patent & Trademark Office, and received awards such as 'Entrepreneur of the Year' from the University of Tennessee and 'Woman of the Year' from the National Association of Professional Women. Married to Dan Greiner, she splits time between Chicago and Los Angeles, continuing to drive her empire through tenacity and problem-solving.

Learn from Lori when you're...

  • You have a simple, physical consumer product idea and need help turning it into a sellable, patent-protected product quickly
  • You need advice on pitching a consumer product to retailers or TV shopping networks
  • You’re preparing an investor pitch for early-stage funding in a consumer goods category
  • You must design packaging and in-store or on-air presentation that converts shoppers
  • You want to license your invention or negotiate retail/brand partnerships
  • You’re scaling sales post-launch and need distribution, marketing and merchandising strategy to reach mass market
  • You need practical IP strategy for a consumer product (when to patent, how to protect)
  • You want to learn live selling techniques and short-form demos that drive impulse buys

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