Steve Jobs

Apple co‑founder, visionary product designer and entrepreneur.

Product design & user experienceInnovation strategy / product visionBranding and marketing / product launchesStorytelling & presentation (keynotes)Design thinking & aesthetic judgmentFocus and product selection (prioritization)
Connect
Explore

About Steve Jobs

Steve Jobs - Biography

Steve Jobs co‑founded Apple Computer in 1976 and led the company through two distinct eras: the original founding that helped popularize the personal computer, and his return beginning in 1997 when he transformed Apple into a consumer electronics and digital media powerhouse with products such as the iMac, iPod, iPhone, and iPad. He also founded NeXT and was majority shareholder and CEO of Pixar before it became a leader in computer animation; he resigned as Apple CEO in 2011 for health reasons and died later that year.

Early life and education: Steven Paul Jobs was born in San Francisco and was adopted shortly after birth; he grew up in the San Francisco Bay Area and attended Reed College in Portland, Oregon, for a short time before dropping out and continuing to audit classes that interested him. As a teenager and young adult he experimented with electronics and joined early hobbyist communities that influenced his approach to design and technology. Founding Apple and early success (1976–1985): In 1976 Jobs, Steve Wozniak, and Ronald Wayne founded Apple (originally Apple Computer) from Jobs’s family home; the Apple I and then Apple II helped launch the personal‑computer industry, and Apple’s 1980 IPO made Jobs a multimillionaire at a young age. Jobs led the Macintosh project to create a graphical, user‑friendly personal computer, but internal power struggles culminated in his resignation from Apple in 1985. NeXT and Pixar (1985–1996): After leaving Apple, Jobs founded NeXT, a computer company aimed at higher‑education and business markets, and he purchased and built up Pixar, which shifted from graphics hardware/software into a leading animation studio and produced Toy Story and later animated hits that redefined the film animation business; Pixar’s success substantially increased Jobs’s wealth and influence. Return to Apple and transformation (1997–2011): Apple acquired NeXT in 1997, bringing Jobs back to the company; as CEO he streamlined product lines, emphasized industrial design and user experience, launched the iMac (restoring profitability), created the iTunes Store and Apple retail stores, and introduced category‑defining products including the iPod, iPhone, and iPad that expanded Apple from a computer maker into a global consumer electronics and services company. Jobs took an annual salary of $1 in later years, served as CEO until his resignation for health reasons in August 2011, and remained chairman until his death on October 5, 2011.

Learn from Steve when you're...

  • You are building a consumer product where design and simplicity are competitive advantages
  • You need to create a compelling product vision that unifies engineering, design and marketing
  • You want to launch a product and craft a public narrative that generates emotional buy‑in
  • You must design an integrated hardware‑software ecosystem rather than a standalone component
  • You face hard prioritization decisions and resource constraints
  • You’re building a brand that should feel premium and culturally resonant
  • You need to motivate creative engineering/design teams to reach unusually high standards
  • You’re designing retail or supply processes to support high‑profile product launches

Ready to Learn from Steve Jobs?

Download the Get Mentors app and chat with an AI mentor powered by their wisdom.

Download the App