Whitney Wolfe Herd

Dating App Pioneer, Bumble Founder, Youngest Female CEO to Lead U.S. IPO

Entrepreneurship & startup foundingConsumer marketing & brand-buildingProduct design for social/dating platformsGrowth strategy & scaling network effectsLeadership, company culture & mission-driven managementFundraising, corporate finance & IPO execution
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About Whitney Wolfe Herd

Whitney Wolfe Herd - Biography

Whitney Wolfe Herd co-founded Tinder as Vice President of Marketing before leaving amid a 2014 sexual harassment lawsuit and founding Bumble, a women-first dating app, in late 2014. She led Bumble's expansion into friendship and networking features, took the company public in 2021 as the youngest female CEO to do so in the U.S. at age 31, briefly becoming a self-made billionaire.

Whitney Wolfe Herd graduated from Southern Methodist University (SMU) in 2011 with a degree in international studies. While in college, she launched two ventures: the 'Help Us Project,' an NGO selling bamboo tote bags to aid Gulf of Mexico oil spill recovery, and 'Tender Heart,' a clothing line raising awareness for human trafficking and fair trade. Post-graduation, she joined Cardify in Los Angeles, a swipe-based loyalty card app; when its team pivoted to dating, she co-founded Tinder in 2012 as Vice President of Marketing. In 2014, Wolfe Herd left Tinder after filing a lawsuit alleging sexual harassment and discrimination by co-founder Justin Mateen. Partnering with Andrey Andreev, she launched Bumble in December 2014 from Austin, Texas, emphasizing women initiating conversations in heterosexual matches. Bumble expanded globally to 150+ countries and diversified with Bumble BFF and Bumble Bizz. The 2021 IPO valued Bumble at billions, making Wolfe Herd the youngest woman to lead a U.S. public company and briefly the world's youngest self-made female billionaire. She transitioned from CEO to Executive Chair in November 2023, succeeded by Lidiane Jones in January 2024.

Learn from Whitney when you're...

  • Launching a consumer marketplace or two-sided platform
  • Designing products that change user behavior and social norms
  • Rapid user growth via brand and grassroots marketing
  • Scaling from startup to public company
  • Building mission-driven culture and purpose-led branding
  • Navigating founder adversity and resilience after setbacks
  • International expansion and localization of consumer products
  • Designing safety, moderation and community standards for social platforms

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