The work behind the perspective
Rich Barton
Serial Entrepreneur, Founder of Expedia and Zillow
- Entrepreneurship
- Online Marketplaces
- Data Content Loops
- Consumer Empowerment
- Scalable Technology Platforms
- Spin-offs and IPOs
About Rich Barton
Rich Barton - Biography
Rich Barton is an American internet entrepreneur who founded Expedia within Microsoft in 1994 and co-founded Zillow in 2006. He has been instrumental in disrupting the travel and real estate industries.
Rich Barton began his career after studying at Stanford University, where he earned a degree in industrial engineering. He briefly worked in management consulting before joining Microsoft. In 1994, at age 26, he pitched the idea of an online travel booking service to Bill Gates, Steve Ballmer, and Nathan Myhrvold. Microsoft greenlit the project, launching Expedia in 1996 as one of the first online travel platforms. Barton led it as an internal venture until its 1999 spin-off as a public company, raising $80 million in its IPO and growing it into a major revenue generator before stepping down as CEO in 2003 after its $3.6 billion acquisition by IAC under Barry Diller. After selling Expedia, Barton took a year-long sabbatical in Florence, Italy, with his family before returning to Seattle in 2004. He then co-founded Zillow in 2006 with Lloyd Frink, targeting the opaque real estate market with the Zestimate algorithm for property value estimates using public data. Zillow quickly gained popularity, with Barton as CEO from founding until 2010; he returned as CEO in 2019 amid strong earnings that made him a billionaire in 2020 per Forbes, transitioning to co-executive chairman in August 2024. Barton expanded his impact by co-founding Glassdoor in 2007, a job search site with a 'give-to-get' model for company reviews, where he served as non-executive chairman until its 2018 acquisition. He also launched Avvo for attorney ratings and worked as a venture partner at Benchmark Capital from 2005 to 2018. Currently, he serves on boards including Zillow Group, Qurate, Netflix, and Stanford University's Board of Trustees, while advocating for innovation, ethical leadership, and industry disruption through digital marketplaces.
Learn from Rich when you're...
- Scaling a startup from $0 to multi-billion valuation through data-driven dominance
- Disintermediating traditional industries like travel agencies or real estate brokers with consumer-facing tech
- Building 'definitive pages' for underserved assets using public and user data for SEO advantage
- Pioneering online marketplaces in fragmented sectors like travel booking or home listings
- Negotiating bulk inventory deals to create merchant models with high margins
- Transitioning from product wedge to long-term demand ownership amid market saturation
- Recovering from bold bets like iBuying failures by leveraging learnings for core strengths
- Applying 'Power to the People' to empower users with information transparency in opaque markets
What can you ask about Rich Barton's work?
In Get Mentors, Rich Barton can hold one of the five seats on your Chat board. Ask Rich's seat or the whole board a question and receive perspectives grounded in published work, with every answer cited. Separately, one idea arrives each morning from mentors selected for your focus.
Best for these goals
- ✓Entrepreneurship
- ✓Online Marketplaces
- ✓Data Content Loops
- ✓Consumer Empowerment
Core frameworks
- •Power to the People - Give ordinary consumers unprecedented access to information to break down industry barriers and shift power dynamics forever.
- •We’s Build Stuff - Prioritize collaborative leadership where teams own outcomes together, rejecting solo hero narratives for collective fun and success.
- •Set Big Hairy Audacious Goals (BHAGs) - Define wildly ambitious targets like one million users in six months to inspire teams and exceed expectations through relentless execution.
- •Entrepreneurship
Sample questions
- “Which Rich framework applies to my current goal?”
- “What would Rich's published work suggest I consider?”
- “How does this Rich idea apply to my situation?”
- “What blind spot would this mentor framework help me notice?”
Ask about Rich's published frameworks, pressure-test a decision, or put the question to your whole board and see where the seats disagree.
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Give Rich Barton a seat on your board
Ask this Chat board seat about Rich Barton's published work. Daily Ideas are selected separately for your focus. 7-day free trial on the annual plan, or $19.99/month.
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