Lei Jun

Founder of Xiaomi, 'Steve Jobs of China,' Billionaire Tech Entrepreneur

Product-focused consumer-tech strategyLow-cost/high-value business modelsInternet marketing and community-driven product developmentLeadership of fast-growing hardware/software ecosystemsEarly-stage investing/entrepreneurship education for founders
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About Lei Jun

Lei Jun - Biography

Lei Jun is a Chinese billionaire entrepreneur and computer engineer who founded Xiaomi in 2010, transforming it into one of the world's largest smartphone manufacturers.

Lei Jun was born on December 16, 1969, to schoolteacher parents in rural Xiantao, Hubei Province, China, growing up in poverty without influential connections. He earned a bachelor's degree in Computer Science from Wuhan University in July 1991. In 1992, he joined Kingsoft Corporation Limited, quickly advancing through senior roles and becoming CEO by age 28. In 2000, Lei founded joyo.com, an online retailing platform later acquired by Amazon in 2004. He rejoined Kingsoft in July 2011 as chairman and has held key positions there, including director at Beijing Kingsoft Office Software since December 2011 and chairman at Kingsoft Cloud Holdings since April 2015. As an angel investor, he has backed companies like JOYY Inc. and UCWeb. In 2010, at age 40, he co-founded Xiaomi with partners including former Google executive Lin Bin, starting with a small team in Zhongguancun to disrupt the smartphone market via online sales, flash sales, and high cost-effectiveness. Xiaomi's Mi One smartphone launched in 2011, securing over 300,000 pre-orders in its first week and reaching a $10 billion valuation by 2013. Despite a 2015 setback with declining sales from 80 million to 55 million units, Lei rebuilt supply chains through negotiations with Samsung. The company expanded into AIoT in 2017, creating the world's largest consumer IoT platform, and entered high-end phones with the Xiaomi 10 series in 2020. In March 2021, Lei announced Xiaomi's entry into smart electric vehicles, personally leading a $10 billion investment over a decade. Politically active, he was elected a deputy to the Beijing Municipal People’s Congress in 2012 and the National People's Congress representing Guangdong since 2013. In December 2013, he founded Beijing Xiaomi Payment Technology Co., Ltd.

Learn from Lei when you're...

  • Launching a consumer hardware startup that must balance cost, quality, and design
  • Designing an Internet-first go-to-market plan
  • Scaling rapidly from startup to large company
  • Expanding a China-based tech company into international markets
  • Building an integrated hardware + software ecosystem
Mentor framework guide

What can you ask about Lei Jun's work?

In Get Mentors, you can explore a knowledgeable guide grounded in Lei Jun's public ideas and frameworks, then turn the conversation into daily actions with Mentor Board, Goal Sprints, Roundtable, and Coaching Mode.

Best for these goals

  • Product Focused Consumer Tech Strategy
  • Low Cost/High Value Business Models
  • Internet Marketing And Community Driven Product Development
  • Leadership Of Fast Growing Hardware/Software Ecosystems

Core frameworks

  • Provide amazing products at honest prices
  • Embrace the middle path in decision-making
  • Ride existing trends with momentum
  • Product Focused Consumer Tech Strategy

Sample questions

  • Which Lei framework applies to my current goal?
  • What would Lei's public work suggest I consider?
  • How can I turn this Lei idea into a concrete action?
  • What blind spot would this mentor framework help me notice?

Example query: ask about Lei's public frameworks, pressure-test your decision, or compare that lens with another mentor framework in Roundtable.

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