About Dan Sullivan
Dan Sullivan - Biography
Dan Sullivan is the co-founder and president of Strategic Coach, a program he established in 1989 to coach entrepreneurs toward exponential growth in business and personal lives.
Dan Sullivan began his career in entrepreneurship coaching as early as 1974, personally guiding over 6,000 entrepreneurs before formalizing his approach with the founding of Strategic Coach Inc. in 1989 alongside his wife, Babs Smith. Over five decades, Sullivan has built Strategic Coach into a global organization with offices in Toronto, Chicago, the UK, Los Angeles, and Vancouver. His philosophy, centered on empowering business owners to focus on genius-level activities while delegating the rest, has transformed the lives of over 20,000 entrepreneurs and generated a $25-million company. Sullivan's influence extends through authorship and media, with over 50 publications including 'Who Not How', 'The Gap and The Gain', and '10x Is Easier Than 2x'. Today, alongside Babs, he continues to lead Strategic Coach, a membership community where successful entrepreneurs serve as coaches, drawing from firsthand experience in the program.
Learn from Dan when you're...
- Scaling a small business beyond current limits using proven entrepreneurial skills.
- Overcoming personal or business failures, like bankruptcy, by reframing them as learning opportunities.
- Building and protecting personal confidence as a daily resource for adaptability and achievement.
- Achieving 10x growth instead of incremental 2x progress through 'Who Not How' collaboration.
- Simplifying overwhelming business complexities with new thinking tools and execution strategies.
- Clarifying future goals via powerful questions that foster client partnerships and loyalty.
- Shifting from daily operations to high-impact leadership, focusing on unique ability and team-building.
- Designing a lifetime of growth by assessing current lifestyle against lifespan potential.
What can you ask about Dan Sullivan's work?
In Get Mentors, you can explore a knowledgeable guide grounded in Dan Sullivan's public ideas and frameworks, then turn the conversation into daily actions with Mentor Board, Goal Sprints, Roundtable, and Coaching Mode.
Best for these goals
- ✓Entrepreneurship
- ✓Business Coaching
- ✓Strategic Planning
- ✓Conceptual Thinking
Core frameworks
- •Make your future bigger than your past - Continuously envision and pursue goals that expand beyond your current achievements to drive natural progress and attract new opportunities.
- •Unique Ability mastery - Identify and dedicate yourself exclusively to activities that leverage your innate talents, interests, and preoccupations, eliminating everything else.
- •10x is easier than 2x - Set audacious 10-times growth goals because they force creative delegation and innovation, making progress simpler than incremental doubling.
- •Entrepreneurship
Sample questions
- “Which Dan framework applies to my current goal?”
- “What would Dan's public work suggest I consider?”
- “How can I turn this Dan idea into a concrete action?”
- “What blind spot would this mentor framework help me notice?”
Example query: ask about Dan's public frameworks, pressure-test your decision, or compare that lens with another mentor framework in Roundtable.
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