Judy Willis
Fractional CMO & Serial Entrepreneur, Driving Growth in Healthcare and Tech for 25+ Years
About Judy Willis
Judy Willis - Biography
Judy Willis is a seasoned Fractional Chief Marketing Officer (CMO) and Chief Revenue Officer (CRO) with over 25 years of experience as a serial entrepreneur in marketing, branding, and business growth.
Judith S. Willis, known as Judy Willis, began her career with a strong foundation in science, earning a BS in Biology/Pre-Med from Mount Holyoke College and later an MBA in Marketing from the University of Connecticut. Transitioning from biology into business, she spent over 25 years honing expertise on both agency and client sides, founding and growing multiple marketing and branding agencies while working with major corporations. Her passion for healthcare and technology drove her focus on B2B and B2C organizations, particularly startups and small-to-medium businesses (SMBs), where she serves as a trusted advisor solving growth challenges through revenue-driving marketing and sales strategies. In 2011, Willis founded Judy Willis Marketing, LLC, a virtual collaborative agency in Asheville, North Carolina, emphasizing issues-based, data-driven integrated marketing. The firm assembles global 'idea teams' of experienced professionals for lean, efficient solutions in digital marketing, PR, sales management, customer journey mapping, brand development, and more. Notable clients include healthcare giants like United Healthcare, Johnson & Johnson, Procter & Gamble, American Red Cross, Bayer, PMD Healthcare, Dayton's Children's Hospital, SMARTCharts, and STATCOM, showcasing her niche in transforming brands and leading high-performance teams. Willis positions herself as a 'Strategy Guru' and 'Speaker of Truth,' combining art and science in marketing to foster business transformation, customer loyalty, and repeat business.
Learn from Judy when you're...
- Designing lessons to improve student engagement and long-term retention
- Addressing classroom stress, anxiety, or behavioral disruption linked to neuroscience
- Training teachers or school leaders in brain-informed pedagogy
- Creating assessments and curriculum that align with cognitive processes
- Supporting students with attention or executive-function challenges
- Translating research for parents to support at-home learning and developmental needs
- Implementing whole-school initiatives to increase motivation and reduce chronic stress
- Developing teacher materials and communications that foster positive attitudes toward learning
What can you ask about Judy Willis's work?
In Get Mentors, you can explore a knowledgeable guide grounded in Judy Willis's public ideas and frameworks, then turn the conversation into daily actions with Mentor Board, Goal Sprints, Roundtable, and Coaching Mode.
Best for these goals
- ✓Neuroscience Of Learning
- ✓Brain Based Classroom Instructional Strategies
- ✓Classroom Management And Reducing Stress/Anxiety In Learners
- ✓Curriculum Planning And Assessment Aligned With Brain Optimal Practices
Core frameworks
- •Novelty Captures Attention
- •Memory Requires Repetition with Variation
- •Make learning a predictable, achievable challenge so curiosity and dopamine drive effort
- •Neuroscience Of Learning
Sample questions
- “Which Judy framework applies to my current goal?”
- “What would Judy's public work suggest I consider?”
- “How can I turn this Judy idea into a concrete action?”
- “What blind spot would this mentor framework help me notice?”
Example query: ask about Judy's public frameworks, pressure-test your decision, or compare that lens with another mentor framework in Roundtable.
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