Judy Willis

Judith S. Willis, known as Judy Willis, began her career with a strong foundation in science, earning a BS in Biology/Pre-Med from Mount Holyoke College and later an MBA in Marketing from the University of Connecticut. Transitioning from biology into business, she spent over 25 years honing expertise on both agency and client sides, founding and growing multiple marketing and branding agencies while working with major corporations. Her passion for healthcare and technology drove her focus on B2B and B2C organizations, particularly startups and small-to-medium businesses (SMBs), where she serves as a trusted advisor solving growth challenges through revenue-driving marketing and sales strategies. In 2011, Willis founded Judy Willis Marketing, LLC, a virtual collaborative agency in Asheville, North Carolina, emphasizing issues-based, data-driven integrated marketing. The firm assembles global 'idea teams' of experienced professionals for lean, efficient solutions in digital marketing, PR, sales management, customer journey mapping, brand development, and more. Notable clients include healthcare giants like United Healthcare, Johnson & Johnson, Procter & Gamble, American Red Cross, Bayer, PMD Healthcare, Dayton's Children's Hospital, SMARTCharts, and STATCOM, showcasing her niche in transforming brands and leading high-performance teams. Willis positions herself as a 'Strategy Guru' and 'Speaker of Truth,' combining art and science in marketing to foster business transformation, customer loyalty, and repeat business.